Brown-Forman Brand Experience

Brown-Forman Brand Experience is all about learning the brand's extensive portfolio. From Jack Daniel's all the way to Southern Comfort, this experience highlights each individual brand. This particular concept is titled the Portal, where it takes the audience on a journey where they will experience a few different athmosphere depending on which brand they select. This installation piece is set to go on a massive 3 x 3 set up on a 4K resolution.

Brown-Forman Brand Experience is all about learning the brand's extensive portfolio. From Jack Daniel's all the way to Southern Comfort, this experience highlights each individual brand.

This particular concept is titled the Portal, where it takes the audience on a journey where they will experience a few different athmosphere depending on which brand they select.

This installation piece is set to go on a massive 3 x 3 set up on a 4K resolution.
When a user taps on a brand, the bartender will pull a secret lever and the barrel-stave wall will close then re-open and will finally reveal a new athmosphere.
Tapping on a bottle itself will bring down the banner with an enlarge image of that particular bottle.
The UI is designed to be as simple as possible so it doesn't clutter the screen. I realized it's another extra step to reveal more thumbnails for both the video and photo gallery, but it is necessary so it doesn't become a hindrance to the overall experience.
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