This is a campaign that we did for Array Interactive in 2013. I personally call it a playful campaign. The idea is to take something that is so literal such as the term "Wayfinding" and to present it in a way that is playful and fun than to just show a map and a pin.
And the graphics below show that you can present your own work in a more interesting way than just to show a tablet/PC/notebook and a thumbnail of your work.
The Maze wasn't built in 3D. The last image is a stock I purchase to build this from.
The San Francisco Giants User Interface portion of this image was created by Tony Angelo.
This is a stock image I used to create the maze.